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Developing Questions For Focus Groups
Author by : David L. Morgan
Languange Used : en
Release Date : 1998
Publisher by : SAGE
ISBN :
Description : Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition....
The Focus Group Kit
Author by : David L. Morgan
Languange Used : en
Release Date : 1997-09-23
Publisher by : SAGE Publications, Incorporated
ISBN :
Description : You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research....
The Focus Group Kit
Author by : David L. Morgan
Languange Used : en
Release Date : 1997-09-23
Publisher by : SAGE Publications, Incorporated
ISBN :
Description : You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research....
Developing Questions For Focus Groups
Author by : Richard A. Krueger
Languange Used : en
Release Date : 1998
Publisher by :
ISBN :
Description : Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition....
Analyzing And Reporting Focus Group Results
Author by : Richard A. Krueger
Languange Used : en
Release Date : 1997-07-24
Publisher by : SAGE Publications
ISBN :
Description : Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips....
Developing Focus Group Research
Author by : Jenny Kitzinger
Languange Used : en
Release Date : 1999-02-22
Publisher by : SAGE
ISBN :
Description : This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal...
Developing Questions For Focus Groups
Author by : David L. Morgan
Languange Used : en
Release Date : 1998
Publisher by : SAGE
ISBN :
Description : Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition....