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Brand Real

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Author by : Laurence VINCENT
Languange Used : en
Release Date : 2012-02-15
Publisher by : AMACOM Div American Mgmt Assn

ISBN : 9780814416761

Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brandsùlogos, advertising, imagery, communicationsùdirectly to the core elements of business strategy and forge a powerful and lasting connection with their customers....

Brand Real

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Author by : Laurence Vincent
Languange Used : en
Release Date : 2012-03-28
Publisher by : AMACOM

ISBN : 9780814416778

Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they’ll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers’ experiences lives up to that promise and that their loyalties stay with you....

Brand Is A Four Letter Word

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Author by : Austin McGhie
Languange Used : en
Release Date : 2012
Publisher by : Advantage Media Group

ISBN : 9781599323275

Argues that to achieve success the focus of marketers should be on positioning and that branding is a product of marketplace response....

Brand Real

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Author by : Vasken Kalayjian
Languange Used : en
Release Date : 2018-04-18
Publisher by :

ISBN : 1724595083

Brand Real turns your brainwave into a business. Did you know that 90% of startups fail? That's because it takes more than a great idea, money and passion to turn your concept into a thriving organization. You need a thorough and decisive strategy, built on some fundamental principles of branding and shaped by specialist knowledge and experience. That's exactly what Brand Real has to offer. Written by a leading branding professional to set startup entrepreneurs on the road to success, Brand Real gives you everything you need to build an effective, values-based and flexible organization, where people are happy to work. Topics include: Identifying your brand's big idea Establishing your brand identity Perfecting your brand story and visual identity Communicating your brand promise Delivering authentic value The evolution of media and multidirectional communications Cultural and linguistic considerations It also features contributions from 20+ experts and specialists, covering the practical tasks that face every startup entrepreneur: Writing a business plan Creating a marketing plan Social media for startups Inbound marketing for brand activation Intellectual Property Launching and activating your brand Template for a creative brief Get Brand Real and give your startup the best possible chance of success....

Brand Avatar

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Author by : Alycia de Mesa
Languange Used : en
Release Date : 2009-02-27
Publisher by : Springer

ISBN : 9780230233713

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies....

Brand Real

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Author by : Vasken Kalayjian
Languange Used : en
Release Date : 2018-04-09
Publisher by : Gk Publishing

ISBN : 0999336738

Brand Real is designed as a handbook for startup entrepreneurs. It covers a variety of topics startup entrepreneurs need to know about in order to achieve success. The guiding idea of Brand Real is that successful brands must be built on reality: products and services that deliver real value to your customers, and ways of doing business that reflect your personal values as an entrepreneur and the values of your enterprise and its people. Brand Real gives an in-depth account of branding, which is a crucial factor in the success of any startup. Skillful branding is needed to establish your identity in the marketplace and to demonstrate the value of your products and services to your potential customers. A major part of Brand Real investigates the strategy and tactics of successful branding, explaining what works and why, based on the deep expertise of long-time experts in the field....

Get Real About Branding

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Author by : Art Forward
Languange Used : en
Release Date : 2019-07-08
Publisher by : iUniverse

ISBN : 9781532056611

Get Real about Branding reveals the incredible power of making the right promise and keeping it in marketing, advertising, and branding. It explains how to make trust a differentiating benefit of your products, services, and brand as it steers you around expensive marketing, advertising, and branding pitfalls in concise language with many examples from his personal experience. Veteran marketing consultant Art Forward reviews how to go beyond standard research and data, how to get and use customers’ insights to create your unique marketing tools, how to discipline creativity without hobbling it, how to inspire associates to take the right actions, and how to turn the right actions into compelling content in your own powerful internal and external media. To help you get results, Art provides twelve worksheets that guide you through implementation of the process year after year....

Brand Management 101

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Author by : Mainak Dhar
Languange Used : en
Release Date : 2007-05-21
Publisher by : John Wiley & Sons

ISBN : 9780470822296

"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace...

Digital You

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Author by : William Arruda
Languange Used : en
Release Date : 2019-10-01
Publisher by : American Society for Training and Development

ISBN : 9781949036763

What’s your story? The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction....

The Real Power Of Brands

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Author by : Stuart Crainer
Languange Used : en
Release Date : 1995
Publisher by : Financial Times/Prentice Hall

ISBN : 0273613790

Considers the commercial importance of brands in achieving competitive advantages. Case studies : Unilever vs Proctor & Gamble; Marlboro, Coca- cola & PepsiCo. Includes information on brand management and global brands....