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Principles And Practice Of Marketing

Principles And Practice Of Marketing

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Author by : David Jobber
Languange Used : en
Release Date : 2016
Publisher by : McGraw-Hill Incorporated, Us

ISBN : 0077174143

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice....



Principles And Practice Of Marketing 10 E

Principles And Practice Of Marketing 10 E

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Author by : JOBBER AND ELLI
Languange Used : en
Release Date : 2023-02-21
Publisher by : McGraw Hill

ISBN : 9781526849540

EBOOK: Principles and Practices of Marketing 10/e...



Ebook Principles And Practice Of Marketing

Ebook Principles And Practice Of Marketing

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Author by : JOBBER, DAVID
Languange Used : en
Release Date : 2009-12-16
Publisher by : McGraw Hill

ISBN : 9780077139681

EBOOK: Principles and Practice of Marketing...



Ebook Principles And Practice Of Marketing

Ebook Principles And Practice Of Marketing

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Author by : JOBBER, DAVID/E
Languange Used : en
Release Date : 2016-03-16
Publisher by : McGraw Hill

ISBN : 9780077174156

EBOOK: Principles and Practice of Marketing...



Principles And Practice Of Marketing

Principles And Practice Of Marketing

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Author by : Jim Blythe
Languange Used : en
Release Date : 2009
Publisher by : South Western Educational Publishing

ISBN : 1408011476

This is the latest book from Cengage Learning on Principles and Practice of Marketing...



Principles And Practice Of Marketing

Principles And Practice Of Marketing

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Author by : David Jobbler
Languange Used : en
Release Date : 2008-10-01
Publisher by :

ISBN : 0077124324

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Ebook Principles And Practice Of Marketing 9e

Ebook Principles And Practice Of Marketing 9e

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Author by : David Jobber
Languange Used : en
Release Date : 2019-08-01
Publisher by : McGraw Hill

ISBN : 9781526847249

EBOOK: Principles and Practice of Marketing, 9e...



Principles Practice Of Marketing

Principles Practice Of Marketing

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Author by : Jim Blythe
Languange Used : en
Release Date : 2006
Publisher by : Cengage Learning EMEA

ISBN : 1844801209

The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business....



Ebook Principles Of Services Marketing

Ebook Principles Of Services Marketing

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Author by : Adrian Palmer
Languange Used : en
Release Date : 2013-01-16
Publisher by : McGraw Hill

ISBN : 9780077152376

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption....



Marketing

Marketing

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Author by :
Languange Used : en
Release Date : 1995
Publisher by :

ISBN : OCLC:1256515906

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